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Metal roofs offer durability, energy efficiency, and a timeless look, but many homeowners shy away due to common misconceptions. These myths are preventing people from enjoying the many benefits of metal roofing, such as its long-lasting, eco-friendly, and versatile design options.
Dave and Jenny Marrs, the builder-designer duo from HGTV’s “Fixer to Fabulous,” have partnered with Fortify Building Solutions™ from the Cornerstone Building Brands family to debunk these myths and provide you with answers to your customers' most common questions.
Myth 1: Metal roofing makes buildings hotter during the summer
Contrary to popular belief, metal roofing can actually help keep your home cooler in the summer. Fortify Building Solutions’ metal panels come with a solar-reflective coating that reflects the sun’s heat, keeping interiors cool. In the winter, metal roofs act as natural insulators, maintaining a stable indoor temperature.
Products like the Slimline® concealed fastener roof panels and the Stormproof® metal panel system use this advanced technology to help homeowners save up to 40% on energy costs.
“Metal roofing is the whole package,” says Dave Marrs. “It’s beautiful, long-lasting, energy-efficient, and environmentally friendly. It’s one of my favorite products because it completely transforms a home, and its performance is unmatched.”
Myth 2: Metal roofing is easily damaged and needs frequent replacement
Worried about storm damage? Fortify Building Solutions offers a 45-year warranty on painted coating film integrity and a 30-year warranty on chalk and fade. The Stormproof metal panel system is designed to withstand high winds and storms, and it’s noncombustible, offering better protection than asphalt shingles.
According to the Metal Roofing Alliance, metal roofs can last 40 to 70 years, giving homeowners peace of mind and long-lasting protection.
Myth 3: Metal roofing looks too industrial for homes
Think metal roofs only belong on industrial buildings? Think again. The Slimline concealed fastener roof panels and the Stormproof metal panel system come in over 20 colors, making them adaptable to a wide range of architectural styles. Whether you’re aiming for farmhouse charm, mid-century modern aesthetics, or contemporary elegance, metal roofing can enhance your home’s design.
“Metal roofing is versatile,” Jenny Marrs says. “It works beautifully with styles like modern, farmhouse, or even Victorian. I love Charcoal Gray for a timeless look and Cobalt Blue for a vibrant pop of color.”
Slimline panels provide a sleek finish that suits various residential styles, including:
- Modern
- Art Deco
- Contemporary
- Modern Farmhouse
Meanwhile, the Stormproof metal panel system is an exposed fastener panel that pairs perfectly with farmhouse and Victorian designs.
Myth 4: Metal roofing will attract lightning
A common concern is that metal roofs attract lightning, but there’s no evidence to support this. Metal roofs do not draw lightning strikes more frequently than other materials. Like all other buildings, a metal-roofed home should have a proper lightning protection system to safely redirect strikes to the ground.
Fortify’s Slimline and Stormproof metal panels have undergone independent testing and meet UL 790 and UL 263 standards for fire safety, ensuring they are noncombustible and a safe choice for your roof.
Myth 5: Metal roofing is expensive
Metal roofs have a lower lifetime cost and require less maintenance compared to other roofing materials. While the initial cost of a metal roof may be higher than asphalt, it’s important to consider the long-term savings. Metal roofs require less maintenance and have a much longer lifespan. Asphalt roofs typically last 15 to 20 years, while metal roofs can endure for 40 to 70 years with proper care.
Homeowners also save on maintenance, energy bills, and even insurance, thanks to metal’s durability and resistance to weather-related damage.
“The functionality and durability of a metal roof can’t be beat,” says Dave Marrs. “For homeowners looking for a long-lasting, low-maintenance option, I always recommend metal roofing.”
Thinking About Making the Switch to Metal?
If you’re ready to add metal roofing to your product offerings, contact Fortify Building Solutions today to learn more about pricing, sampling and ordering.
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